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The Last One Prize stands roughly 40cm tall. For an Ichiban Kuji prize, that number is simply wrong.
Ichiban Kuji Persona Series 30th ANNIVERSARY rolls out at retail from Saturday, November 28, 2026. Each draw costs $6 (tax included at 10%). Ichiban Kuji ONLINE picks it up on Tuesday, December 1, 2026 at 11:00.
The lineup is anchored by Prize A, a B5-size acrylic board using newly drawn illustrations, and Prizes B through D, a set of MASTERLISE EXPIECE figures. Each one sculpts the protagonist of Persona 3, 4 and 5, built around their 30th anniversary key art and finished in dynamic poses. Then there’s Prize E, an Effectone unit loaded with “Poem for Everyone’s Souls.”
This article lays out the Prize A through E breakdown, the full variant counts for the lower-tier prizes, and the Last One Prize and Double Chance Campaign dates, using nothing but the official product page. Decide which prize you’re chasing before you get in line.
*Prices in this article are converted from Japanese yen at ¥153 = US$1 (November 2026 rate).
When does Ichiban Kuji Persona Series 30th ANNIVERSARY go on sale?
Retail rollout begins Saturday, November 28, 2026. Ichiban Kuji ONLINE starts carrying it on Tuesday, December 1, 2026 at 11:00. Each draw is $6 (tax included at 10%).
Stockists include Lawson, bookstores, hobby shops, official Ichiban Kuji stores and Ichiban Kuji ONLINE. Note the staggering: retail on a Saturday, ONLINE three days later at 11:00 on Tuesday.
That gap matters every single time. ONLINE doesn’t open after the good prizes have been cleaned out in stores — it draws from separate stock, so if you can’t move on Saturday, your play is 11:00 on December 1. Flip that around and the in-store crowd’s real window is the morning of day one.
How are Prizes A through E broken down?
Prize A is a B5-size acrylic board, Prizes B through D are MASTERLISE EXPIECE figures of the Persona 3, 4 and 5 protagonists, and Prize E is an Effectone.
| Prize | Item |
|---|---|
| Prize A | B5-size acrylic board using newly drawn illustrations of each numbered entry’s protagonist |
| Prizes B-D | MASTERLISE EXPIECE figures of the Persona 3, 4 and 5 protagonists, in dynamic poses based on their 30th anniversary key art |
| Prize E | Effectone loaded with “Poem for Everyone’s Souls,” which plays the track whenever a door or drawer is opened or closed |
| Last One Prize | PERSONA30th THE GIGANT NAME, a sculpted take on the 30th anniversary key illustration (approx. 40cm tall) |
Prize E’s Effectone is the sharpest idea in the whole set. It’s a gadget that plays “Poem for Everyone’s Souls” when you open or close a door or a drawer, the stated goal being to give your home a little Velvet Room ambience.
Stick it on the fridge and you either get the Velvet Room or you just get the permanent sensation of Philemon watching you. Either way, this is the kind of prize that changes how you live, and that alone is reason enough to go hunting for Prize E.
How many variants are in the lower-tier prizes?
The lower tiers consist of a B2-size poster collection with 14 variants, a clear file and sticker set with 16 variants, acrylic stands with 8 variants, and rubber charms with 16 variants.
| Item | Variants |
|---|---|
| B2-size poster collection | 14 total |
| Clear file and sticker set | 16 total |
| Acrylic stand | 8 total |
| Rubber charm | 16 total |
The rubber charms draw on icons tied to the series plus each game’s protagonist’s starting Persona. Choosing the starting Persona is a quietly great call. Going with the one you first summoned instead of the final evolved form is where the 30th anniversary context lives.
Fourteen variants of B2 poster is a serious amount of real estate for a lower-tier prize. Whichever of the 14 you pull, a B2 is going to colonize a wall, so check whether you actually have wall space before you commit. That’s not a knock on the prize, it’s just physics.
What are the Last One Prize and the Double Chance Campaign?
The Last One Prize is PERSONA30th THE GIGANT NAME, a sculpted version of the 30th anniversary key illustration. It measures roughly 40cm. A Double Chance Campaign offering the same item also runs, from the release date through the end of February 2027.
Handing out something 40cm tall as an “Ichiban Kuji prize” is already absurd, and then the same piece is up for grabs again through Double Chance. In other words, missing the Last One doesn’t lock you out: enter the campaign and you get another shot.
Running the Double Chance window all the way to the end of February 2027 is generous. With the ONLINE allocation starting December 1, anyone who draws over the holidays still has time. Check the official product page for entry instructions.
The Persona series 30th anniversary: 30 years from when?
The Persona series is an RPG line developed by Atlus, and the first entry, Megami Ibunroku Persona, launched in 1996. Count from there and you land on the 30th anniversary.
The fact that this Ichiban Kuji sculpts the Persona 3, 4 and 5 protagonists as MASTERLISE EXPIECE figures and gives every numbered protagonist a newly drawn illustration on the Prize A acrylic board means the prize structure is carrying those 30 years directly. It’s a campaign that counts from the original Megami Ibunroku while drawing the line at Persona 3 and later for the figures.
This kuji isn’t the only 30th anniversary project in motion either. PERSONA 30th EX. at The Ueno Royal Museum and the start of the original soundtrack’s digital release mean Persona news has kept coming all through 2026. Merch, an exhibition and a new mainline game landing in the same year is a very healthy place for a series to be.
…Honestly, keeping your favorites two-dimensional is the right call. I thought that with real conviction while looking at those starting-Persona rubber charms.
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In summary: the key facts on the Persona 30th anniversary Ichiban Kuji
Here’s everything that’s confirmed.
- Ichiban Kuji Persona Series 30th ANNIVERSARY rolls out at retail from Saturday, November 28, 2026; Ichiban Kuji ONLINE starts Tuesday, December 1, 2026 at 11:00
- Each draw is $6 (tax included at 10%). Stockists include Lawson, bookstores, hobby shops, official Ichiban Kuji stores and Ichiban Kuji ONLINE
- Prize A is a B5-size acrylic board, Prizes B through D are MASTERLISE EXPIECE figures of the Persona 3, 4 and 5 protagonists, and Prize E is an Effectone loaded with “Poem for Everyone’s Souls”
- Lower tiers are a B2 poster collection with 14 variants, a clear file and sticker set with 16 variants, acrylic stands with 8 variants, and rubber charms with 16 variants
- The Last One Prize is PERSONA30th THE GIGANT NAME (approx. 40cm tall). The Double Chance Campaign runs from the release date to the end of February 2027
For an $6 draw, the top-tier density here is high. Three separate MASTERLISE EXPIECE slots mean you have decent odds of pulling one of the protagonists, and the Prize A acrylic board uses new art, so it never feels like a consolation. The real problem is the roughly 40cm Last One Prize and those 14 B2 posters, where finding somewhere to put the thing is harder than winning it. Prize E’s Effectone is in a category of its own, and it’s worth drawing for on its own merits.
In-store players: the morning of November 28. ONLINE players: 11:00 on December 1. Double Chance runs to the end of February 2027, so even if you whiff, don’t forget to enter.
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Nokko Oda
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